Online casinos rely on a great many things to succeed in an increasingly competitive landscape. They spend heavily on marketing, offer thousands of euros in bonuses, and shower their loyal players with exclusive benefits. You know all of this. However, there’s another pillar on which their success is built – affiliate programmes.
Affiliate programmes offer bloggers and website owners outstanding opportunities to make a tonne of money, without investing in a casino. If you are looking for an affiliate programme to join, then here are all the popular affiliate programmes in the iGaming industry.
Casino affiliate programmes are a win-win situation for enterprising individuals or businesses on the internet. Their promise is simple – give us (the casino) a customer and we’ll reward you for your effort in cash. That’s the gist of it. Typically, these individuals or businesses are owners of successful blogs or websites, who generate a steady amount of monthly traffic. By diverting some of that traffic to online casinos, they can help the casinos acquire new players and get rewarded in response.
As a general practice, casinos do not engage affiliate partners on their own. They outsource this aspect of their businesses to another entity. This new entity, called casino affiliate, can be a subsidiary of the casino’s holding company or an independent promoter. The same casino affiliate can be representing more than one casino in the market.
Yes, you can be associated with as many casino affiliates programmes as you like. However, every affiliate programme comes with different conditions, so make sure you check at an individual level too.
Casino affiliate programmes usually do not cost anything to enroll. You can register yourself with the programme and follow their instructions.
Casino affiliate programmes make payments once every month. However, many programmes require their partners to earn a minimum amount to be eligible for withdrawal.
Casino affiliate programmes provide you complete information on the number of players that visited the casino via your website, the money they spent, and so on. You will be completely informed of all the developments that impact your earnings.
No. The affiliate programme or the casino you partner with bears all the risk.
All affiliate programmes are not the same. Some of them offer better terms and share of their revenue than others. Therefore, you must find an affiliate programme that helps you rake in maximum euros. Here’s how you do it:
Casino affiliates offer multiple commission models to suit the needs of various affiliate partners. There is the Net Revenue Share model, where the player gets a specific percentage of the revenue generated by their referral on the casino. Usually, the affiliate programmes offer multiple slabs of revenue percentage based on the amount of business that affiliate partner brings to them.
Then there is the fixed commission model know as Cost Per Acquisition (CPA). In this model, the affiliate partner is paid a lumpsum amount for every referral they give the casino. There are also hybrid commission models that combine the above two models.
Some casino affiliates even offer lifetime deals to the affiliate programmes.
Check out the casinos that an affiliate programme is representing. If the casinos are new or have a bad reputation, they may fail to convert your referrals into players. So, even if the affiliate programme is giving you a better Net Revenue Share percentage, you may not generate much income because your referrals are not converting. So, it’s crucial that you find affiliate programmes that promote established and reputed casinos.
Just as the affiliate programme rewards you for the revenue your referrals generate for them, they penalize you for their winnings. If they win big, then your commission is reduced too. Sometimes, when the players win big, your commission may become negative, meaning you owe the affiliate programme money now. Thankfully, many casinos reset the balance amount of their affiliate partners to zero when that happens and start next month afresh. So, even if you lose one month, it is not carried over to the next month. Just make sure that the affiliate programme does not have a negative carryover.
As mentioned before, the same casino affiliate could often be promoting multiple casinos. Suppose you are promoting all the casinos represented by the affiliate. They might bundle all the commissions you generate from promoting their various casinos. That can be a problem. If your commission from one of the casinos goes into the negative (which happens when a referral wins big), then your total commission gets reduced too. If there is no bundling, then a negative commission with one casino will not affect your commission from other casinos.
Check out the payment options offered by the casino affiliate before you sign up with them. Some affiliates only make payments in one or two currencies, which can be problematic for you if you are using a different currency. Also, check the payment method the affiliate uses to make payments. You want a payment method that has a low transaction fee and is available in your region.
Some casino affiliates not only reward you for your player referrals but also for your affiliate partner referrals. If you refer affiliate partners to the program, then you will be rewarded in turn. So, you not only earn from the business your referral players generate but also from the revenue generated by your affiliate partner referral.
Signing up to become a casino affiliate partner is a simple and easy process. With a bit of work, you could be earning plenty of money.
